Consulting: Quick Guide to Publishing
|Posted by Jon Lannen on November 29, 2015 at 9:00 PM|
In an age of technology and on-demand engines, book publishing is a still a go-to and viable resource for getting the word out there about your message. Many artists, business owners and experts work with Jon Jon & Co. to navigate through the publishing world. It really breaks down into three basic categories; Self, Traditional and Rogue Publishing. Below is a brief summary of each publishing option for your book, with the assumption that the book has been edited and in the final manuscript stage.
There are many self-publishing houses that enable independent authors to get their work out there by not jeopardizing creative freedom and control. This publishing option, however, is not the most cost effective. Where traditional publishers would pay for the rights to an author's work, self publishers do not. There is a fee- anywhere from $500 to $3000- to get the works published. These companies provide on-demand printing, editing services, marketing assistance, illustrations (for picture books), ISBN assignment, Library of Congress numbers and more! With the exception of the content, there is little leg work for the author. Self-publishing does offer a return with low yielding royalties paid out by the publiser. Overall, a great option for a newbie not familar with the publishing world.
Whereas traditional publishing is often sought after, it may not be the best option for a new writer. Often times, traditional publishing houses target high-profile names for books. Not every book, however, is written by a celebrity. Traditional publishers aim to have a diverse, eclectic collection of books in their content libraries, which gives hope for aspiring and experienced authors. Traditional publishers request full rights to the content (manuscript) and will pay the author a premium, usually including a royalty agreement. The key is to convince the traditional publisher that your book is quality and deserves to be published. Meetings with publishers can be set-up via telephone and in-person. The highest success rate lies in hiring a literary agent to guide the author through the process.
The alternative to the self-publishing costs and traditional publishing hassle is "rogue" publishing. Independent, or rogue, publishing is the most cost effective option, but will take the most leg work and hustle. Why? Primarily because the author becomes the writer and publisher. Indie publishing is huge with millenials. Independent publishing can enable an author to publish physical print copies on-demand and/or e-book version that can be viewed on devices like iPads (Apple), Kindle (Amazon) and Nooks (Barnes and Noble). This method costs little to no money. The independent route is the way to go for seasoned authors with a following or ones that are willing to put in some elbow grease.
Jon Jon & Co. offers an array of consulting services as it pertains to publishing. Learn more about our book publishing consulting by clicking here or contact us directly. Good luck on your writing adventure!
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